Behavioral Ad Industry: We're Not Creepy! > Geeze

said by moonpuppy:

One of the 60 minutes reporters, YEARS ago, did a story how computers were able to tell a lot about you. A credit card employee, with the reporter's permission, looked at his account and saw where he shopped, how much he paid, etc. All of us have been tracked for years simply through our purchases using credit cards or checks.

There was a commercial for IBM, also years ago, that showed a couple marketing execs looking through a 1 way mirror observing people part of a focus group. One woman said she got a telemarketer trying sell her siding and she lived in an apartment building. One guy stood up and looked at the mirror yelling, "Hey! You guys! You have all the data! Why don't you use it?"

Marketing is all about getting the message out to someone who will buy. Selling diapers to a single guy with no kids doesn't work. Neither does selling heart medication to those with no heart problems.

said by exocet_cm:

Marketing, at least for me, has "programmed" me to behave a certain way. For example, when watching a television show and the program I'm watching leaves for a commercial break, I hit the mute button on the remote. It is second nature for me as I usually don't even realize it, so I guess ads have had an effect on me, not the desired effect the ad creators want I assume.

My BeyondTV automatically highlights the commercials in the playback progress bar which allows me to skip over commercials with a simple push of the "fast-forward" button.

Rarely do I pay attention to ads on the interstate (billboards). The ones I do look at I analyze how that particular ad is targeted at a particular group of people (age, gender, race, cultural, etc...).

said by exocet_cm:

Marketing, at least for me, has "programmed" me to behave a certain way. For example, when watching a television show and the program I'm watching leaves for a commercial break, I hit the mute button on the remote. It is second nature for me as I usually don't even realize it, so I guess ads have had an effect on me, not the desired effect the ad creators want I assume.