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nixen
Rockin' the Boxen
Premium
join:2002-10-04
Alexandria, VA

reply to exocet_cm

Re: Geeze

said by exocet_cm:

Marketing, at least for me, has "programmed" me to behave a certain way. For example, when watching a television show and the program I'm watching leaves for a commercial break, I hit the mute button on the remote. It is second nature for me as I usually don't even realize it, so I guess ads have had an effect on me, not the desired effect the ad creators want I assume.
Muting is almost necessary, now, if you don't want to be deafened.

Marketing organizations periodically try to lobby to make commercial-skipping impossible in commercial DVRs.
--
The trouble with the world is that the stupid are cocksure and the intelligent are full of doubt. -- Bertrand Russell

Yezidi

join:2009-11-17
Brooklyn, NY

They conducted a study recently which showed that people tend to look at the screen and process more of the imagery when the sound is muted. I wouldn't be surprised if it's discovered that the ads are being made deliberately louder to achieve the desired behavior of muting.


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