I'm sure Cox isn't going to launch an EvDO-only market. Like everyone else, they'll do EvDO Rev. A for data and 1xRTT for voice, albeit with more EvDO carriers and less voice carriers in all likelihood. Then, once LTE is released by someone else (Verizon) they'll upgrade their equipment, since Verizon will buy enough stuff to drive prices down.
I like the way you think and sounds very logical on smart business practices.