badtripI heart the East BayPremium
|reply to FFH |
Re: Usage billing NOT just because of more revenue
said by FFH:It's ALWAYS about money. There's no if ands or buts about it. EVERYTHING in the business world equates to money somewhere along the line. If AT&T didn't clean their employee bathrooms for a week, they'd have taken that step to save money.
Usage based billing is ALSO about modifying customer behavior to be cognizant of what resources they consume and to recognize there are costs involved in massive usage. And the costs aren't merely monetary. They are also about delivering a good service and a consistent service. So Karl, it isn't SIMPLY about more money.
If AT&T wanted to truly "educate" their customers regarding the impacts of data usage, why didn't they START with a usage based model instead of a flat rate model for the iPhone? AT&T certainly isn't a new and naive ISP. I highly doubt everyone at AT&T was SHOCKED and SURPRISED that folks would actually use data on the iPhone.
This is a bait and switch, plain and simple. AT&T THINKS they have a captive audience with the iPhone. They are wrong. When I asked iPhone users today what they'd do if AT&T adopted usage based billing, every single one said they'd drop their plan.