said by FFH:And what happens when you get massive bills for overages like what happened when people took their phones overseas and started getting their mail? You get bad press.
Karl keeps repeating this OVER & OVER, as if saying it constantly makes it true. Well, it isn't true. Usage based billing is ALSO about modifying customer behavior to be cognizant of what resources they consume and to recognize there are costs involved in massive usage. And the costs aren't merely monetary. They are also about delivering a good service and a consistent service. So Karl, it isn't SIMPLY about more money.
If AT&T had gone to usage billing BEFORE they rolled out the iPhone, we wouldn't be reading now about slow downloads & uploads, and disconnected calls, etc. Because the bandwidth hogs(yes I said it - bandwidth hogs) would have modified their behavior to save money.