how-to block ads
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 SYNACKJust Firewall ItPremium,Mod
join:2001-03-05
Venice, CA
Networking
Virtual Private Ne..
Netgear
ZyXEL
1 edit | Let's be honest Historically, the network connection is always named after the last mile.
Using the Cable industry argument, we could call POTS and dialup "fiber", because that's what is is for 90%+ of the data path. 
Marilyn is right. They should call it what it is and focus on what it can do and not try to compare it with a completely different technology.
People on the street do not know the difference between cable and fiber anyway and the word fiber does not have any magic connotations to them. Those who know the difference also know the difference between FTTH and FTTN and they might be offended by the perceived dishonesty of the cable ads. | |
rebus9
join:2002-03-26
Tampa Bay Reviews:
 ·RoadRunner Cable
 ·Verizon FiOS
| said by SYNACK:People on the street do not know the difference between cable and fiber anyway and the word fiber does not have any magic connotations to them. Well, it kinda does because the marketing machines have been hard at work for 20 years promoting the virtues of fiber. Remember the Sprint "pin drop" ads from the 1980's? The message was loud and clear: fiber is superior.
If fiber was not the magic word, cable operators running HFC networks wouldn't try so hard to emphasize the 'F' and downplay the 'C'.
said by SYNACK:Those who know the difference also know the difference between FTTH and FTTN and they might be offended by the perceived dishonesty of the cable ads. Every time I hear Brighthouse advertise themselves as "the fiber leader" or talk of their "advanced fiber network" it makes me angry. But in Joe Sixpack's brain, their strategy works. I told my dad he should switch to FIOS and his response was, why should I switch? Brighthouse and FIOS are both fiber optic networks, so what's the difference.
So, the cable company's marketing strategy worked on my dad, and I'm sure millions of others, too. | |
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