| If it doesn't SAY TiVo... it's not a TiVo. Brand dilution has to be TiVo's greatest failure. Allowing their name to become a genericized trademark and doing literally nothing to differentiate themselves publicly, people are just happy to get whatever crappy, non-owned, cable-company-controlled device they can get. And... they call it "a tivo".
I had a conversation with my family about how great my TiVo is, and one family member concurred, but then as I started mentioning all the features, they started dithering, saying "our tivo doesn't do that... we have the tivo from Comcast."
TiVo is the best DVR there is, but most customers don't know the difference, and don't even know there is one. TiVo hasn't bothered to tell them there is, either. Dumb, dumb, dumb. |
KearnstdElf WizardPremium
join:2002-01-22
Mullica Hill, NJ | it is 100% impossible to prevent becoming that kinda trademark. think of Xerox, Band-Aid, Asprin, Q-Tip.
--
[65 Arcanist]Filan(High Elf) Zone: Broadband Reports |
