said by Jason Levine:Or to provide certain service quality enhancements that would allow a new content provider to have a better chance to compete against an entrenched content provider, say, Google.
Ah, now we get to a Network Neutrality violation. This is figuring that New Search Site X (let's call it "Bing"

) enters into a deal so that traffic to and from their site goes faster than traffic to and from Google. This means that ISP customers see Google as the slower option and switch away. Unless Google pays the ISP for the "right" to faster speeds, of course.
This would mean that large websites would have a distinct advantage over smaller ones since large websites could afford to pay every ISP the Faster Service Fee. Small websites would be forced into "cattle class" speeds while large websites would be bumped to "first class."
Kinda like the ISP's voice solution priority vs a third party's?