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en102
Canadian, eh?

join:2001-01-26
Valencia, CA

reply to Skippy25

Re: Increased ETF justified; bogus $1.99 data fees not

ETF's are like insurance policies.

We don't want to sell $200 devices...(MFRP $500), only few customers will pay for them.
We want to sell high end devices for $99, (MFRP $650).

Hint - iPhone 3G = $99, but has contract on the phone AND data, while all other devices will allow you to swap out to a cheapo phone and cancel out the data.

If we went to a standard in many other countries where the device isn't subsidized or locked, then they are quite pricey (a coworker had a HTC Touch - not pro for $500 USD in India).


oh_really

@uk.net

said by en102:

If we went to a standard in many other countries where the device isn't subsidized or locked, then they are quite pricey (a coworker had a HTC Touch - not pro for $500 USD in India).
I quite like the system I have in the UK. If I want to buy the phone sim-free and unlocked, I can (and take the immediate hit in the wallet). If I want service I can go to any one of several networks and get a month-to-month contract for a low price. I can switch when I feel like it. In practice I can just stay on pay-as-you-go because it is very good value.

Or, I can pay a lot more than $99 for the phone and get it subsidised through the network. If I go to the right store I can get that phone factory unlocked and without their branding all over it. I'm not forced into a data plan (unless I actually wanted an iPhone), either.

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