You are correct. I have no access to cable (and probably never will). My TV is Direct TV. We don't have a landline phone because we DO have cell phone coverage, so why pay +$30 a month in taxes and fees for telemarketers to pester me?
WiMax is just a few miles to the north. I've been bugging them to put up an antenna/transmitter in my area but they insist nobody wants it.
Find out how far there antenna is, how high it is compared to you, and what frequency it operates on... then work with them to set you up. Several wireless frequencies that these radios work on will operate for MILES with the right setup and Line of Sight.