They will lose in a Class Action Lawsuit and be forced to pay back every penny retroactively plus have a fine imposed, then they will just raise the rates to cover all the costs. The consumer just can't win.
correction, they will lose a class action lawsuit and be forced to pay the lawyers all the money they took from customers, The lawyers will pat themselves on the back for a paycheck well done and customers will get a credit of $1.99. This credit will be applied right before the $2.49 charge for "judicial Recovery Fee's".