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Z80A
Premium
join:2009-11-23

Note to Murdoch and others looking to do this same thing

Free is a hard price point to beat.

caco
Premium
join:2005-03-10
Whittier, AK

Free can only be beat if all news outlets decide to go behind a pay wall. All it takes is 1 to be free and kills the entire scheme.
--
Politicians and diapers have one thing in common. They should both be changed regularly, and for the same reason.



morbo
Complete Your Transaction

join:2002-01-22
00000

Yup. Too many players involved for this to work long term, unlike wireless providers like AT&T and Verizon lowering their unlimited plans to 69.99 at the same time.

Competition in many areas is a complete joke.



Z80A
Premium
join:2009-11-23

reply to caco
And the more that go pay, the more people go to the free sites driving up their traffic; thus perhaps allowing them higher banner ad revenues.



PeteC2
Got Mouse?
Premium,MVM
join:2002-01-20
Bristol, CT
kudos:5
Reviews:
·Comcast
·AT&T Yahoo

reply to Z80A

said by Z80A:

Free is a hard price point to beat.
Ain't it the truth?

It is also true that it is real, real hard to get folks to pay for that which they are accustomed to having for free...and as posted already, as long as other outlets are giving essentially the same "product" away for free, where is the incentive to buy?
--
Deeds, not words


Z80A
Premium
join:2009-11-23

Only if the content is better. I pay for WSJ Online but only because I got it with a print edition special. I'll continue paying as I like it but only if it were pretty damn cheap.


jp10558
Premium
join:2005-06-24
Willseyville, NY

reply to Z80A
Well, yes and no. I mean, look at bottled water for the canonical example. There are certainly information sources I'm willing to pay for. Consumer Reports being one example. The WSJ being another example given in this thread.

What do they have in common? They both appeal to a niche, they have information gathered in one place thats difficult or impossible to find elsewhere and their information is usually "good". There's a lot to be said for that, and it can be worth money.

The problem with generic news outlets is that they're often a commodity. So they don't provide anything you can't get anywhere/everywhere for free or really cheap (think cost of power for your PC or radio or TV). USA Today, the local paper, and the BBC often have the same story basically pasted from an AP or Reuters blurb. Resellers often don't make that much money...

It's often repeated, but the smaller papers might get subscribers for good and comprehensive *local* news. For instance, there was a fight at the local bar last night, and someone got run over... Gossip causes some interest, but no one knows what happened. It never makes any news, though I don't know if that's lack of interest for local papers (who want to cover Obama or Wall street - please, I'll get that from CNN/NYT/googlenews...) or legal issues or what.

Heck, how about news about the new construction down on main street - what's going in next to K-Mart? Who got paid what for it? Are we giving them a tax break? Is the community going to get decent tax revenues from it? How many jobs are expected to be created?

But these just don't get reported that often. And podunk paper can't compete with the New York Times or CNN, and they're not doing that well themselves...

Tangent over. So, to get people to pay, I think they have to have something unique, and something of value. Most of it can't be cookie cutter anymore. There's probably room for one more Consumer Reports competitor for instance.
--
Opera 10(Build 1750); Windows XP Pro SP3;Intel C2Q6600; 3GB DDR2 1066; 1M/128k DSL; Antivir Personal; Comodo Internet Security 3.10;Proxomitron 4.5j Sidki 2009-06-06,GPG ID:0x0A1C6EE3


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