Let this be a lesson to any media outlets that are thinking of doing something like this. Unless you have a very specialized product that isn't available anywhere else, you're flirting with disaster.
Oh Rupert, I so hope that you try this.
Rupert thinks because this works for WSJ it will work for all newspapers. First WSJ is specialized. Second the kind of people that read WSJ have money and have no qualms for paying for shit like this.