said by tiger72:Because they want a return on their investment. If you had $50,000 to invest on upgrading a tower to HSPA+, would you spend that in Bolivar, Tennessee or Boston, Massachusetts? You'd spend it on Boston because you want to *surprise* turn a profit.
All of these rollouts happen in cities because that's where it's more likely to turn a profit sooner. This isn't a revelation - it's actually how every single business on the planet makes its decisions.
With so much competiton between techs and other ISPs, do they really make as much profit as they could by serving an area with no broadband coverage, but with with lower population dencity?