| reply to teddystacker
Re: Amazing said by teddystacker:I wonder how much a year they pay the person that came up with this amazing idea? Names changes never to anything good for an established company , as it just causes confusion etc etc , Will be changed back within months , and "the Brain" who thought of it promoted with a huge bonus check.. Nations Bank was known as "The King of Fees" in the banking world so they changed their name to Bank of America. 
Usually, when a brand is so horribly compromised by bad press, it is better to change the name and try to start over.
As an example, remember those Comcast commercials where someone signing in monotone raves about how great the service is and spells out Comcast in the end? That, good or bad, is brand recognition and people remember. Those commercials can't be used anymore.
Also gone is the phrase "Comcastic" which has been bastardized into "Comcraptic."
Reminds me of this Nicholis Cage skit on SNL about baby names.
»www.youtube.com/watch?v=els_kUrhqKM |
| Kind of a strange time to change names, I actually see them building up some positive press lately. Where I live they have gone from the worst, most overpriced, least helpful TV/Phone company around to the most helpful and affordable with the best options as well. The reliability is still lacking, and I wish they would update the DVR boxes, but compared to two years ago, this is much better. |
