 SabreDi relung hatiku bernyanyi bidadari
join:2005-05-17 | I don't care for the name, but a solid brand name isn't a bad idea.
I recall, back when I worked for them, talking to people who were there for the early days of the @home transition. The only name they had was "Comcast High-Speed Internet", thus abbreviated to CHSI. Not a good brand name to use given the number of people who would pronounce that acronym as "cheesy".
"Would you be interested in our cheesy internet service?"
Not that Ex-Finity is any easier to pronounce (I give it 1 week before half their customer base is calling it X-Infinity).
--
With all its sham, drudgery, and broken dreams, it is still a beautiful world.
Save American Soccer - Stop the MLS! |
| 1 brand might be good. Instead of HSI for internet and CDV for Comcast VOIP, an Xfinity brand could be used to market against Verizon & AT&T and their product suites. But I don't think existing customers will care. This is probably about marketing campaigns to other companies customers.
Now that Comcast is also going for quadruple play opportunities by adding wireless cell access, I guess we will hear about Xfinity Wireless as well. |
