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fiberguyMy views are my own.Premium
join:2005-05-20
kudos:3 | reply to Network Guy
Re: Someone needs to fire PR department said by Network Guy:Xfinity makes me think of the movie Toy Story, not a triple play bundle from a cable company. Stupid people I could care less WHAT it's called... when I turn on my TV, pick up my phone, of click something in my browser, those things still act the same way..
When I pay my bill, it still will say Comcast.
When I have a problem, I still call the same phone number.
When they change their name, it means nothing to me.. It means nothing to me when ANYONE changes the name of something.
If the name was changing becuase of a new owner, then I MAY care a little, but even then, what does it matter, there is still only the one coax line running to my house so that really wouldn't even matter as far as cable goes.
To be honest, I can't even believe this is a topic worth discussing here on BBR. Its funny that people even care about this to begin with.. all the way from the horses mouth (Comcast) to the analysts (don't they have anything better to do?) to the media (where it would have to be a slow news day) or to the customer (who still knows who owns the company)...
I will say this.. at least when at&t started U-Verse, it was a new product... at least when FiOS came out, it was VERIZON'S new project.. What Cablevision and now Comcast is doing is trying to slap excitement on a 10 day old piece of meat with a new name hoping someone will think the meat is new..
Seriously.. what's in a name? Just improve the product, tell people what it is you're selling and stop the gimmicks... and stop slamming everyone else's products (this goes to ALL communication companies) ... just put your best foot forward, be honest about what it is you're selling, price it fair, and the people will come to your door, ESPECIALLY when there are only a few choices.
It just amazes me at how much money these companies would $AVE if they would stop wasteful marketing tactics. | | |
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| said by fiberguy:I could care less WHAT it's called... when I turn on my TV, pick up my phone, of click something in my browser, those things still act the same way.. When I think of my Internet connection, I also just think of the telephone company that debits my checking account monthly for network access.
I don't feel any warm and fuzzier to know that Verizon likes to call their DSL product "High speed Internet" with popup blockers and a pretty little news portal.
What I do give a shit about is that my latency averages 10 ms or less to the DSLAM port, that I get the bandwidth I pay for most of the time, and that it doesn't disconnect much if at all.
My point is, companies find that selling a brand is more vital to push up the price of a product instead of actually adding value to the marked-up product. So one would figure more thought would go into the brand than a stupid name like that. | |
 56403739Less than 5 months leftPremium
join:2006-03-08
Naples, FL
kudos:2 | reply to fiberguy
Amen, brother. You can polish a turd all you want, but it's still a turd. When product names are changed it's usually due to negative perceptions of the product. Why would a company waste consumer goodwill? In this case there isn't any to waste. | |
fiberguyMy views are my own.Premium
join:2005-05-20
kudos:3 | .. uh huh.. and this is one case where I REALLLLLLLLY believe that Comcast is missing the point here.. AND could put that re-branding money, marketing money, etc. to better use...
... like system upgrades, etc. | |
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