It's a membership
Pretty much everything is going to "Subscribe to" or Service agreement kind of model.
However, i have ATT and i can watch ESPN360 via my internet connection i also happen to have U-Verse with my movie channels, including HBO, etc.
I am already paying to get HBO access, shouldnt i be able to have access to the programming i am already paying for..?
This doesnt help anyone, but pirates... I find myself using more torrents because of things like this than ever before...