Ahh, yes... if only I could opt-out and reduce my bill by that amount [no matter how small it is--simply on priciple]. Just serve me up as dumb a pipe as possible, thank you. (I know... it'll never happen.)
[Edit:] BTW, doesn't "content-free" here refer to the replied to post and not ESPN360 (aka the [ESPN] content)? (Well, that's how I read it.)