Specialized industry folks!!! Broadband is not a commodity, as many people like to think it is. For the uphike of 2 bucks a month this is equivalent to four cans of coke. If it is too excruciating for some of you feel free to cancel your service, drink less cokes, eat out less often, give up strippers, something... I have an idea, how about some more Kleenex for some of you.