Lets face it, it will be a long time before it ever becomes cheap to run fiber to a farm in the middle of Kansas. However wireless can easily serve even sparse populations.
Actually some smaller cable companies have actually found it cheaper to run RF over Glass (RFoG) to some of those farms than it is to upgrade or expand their copper. Sorry but douchebag stock analysts prevent at least the publicly traded major cable companies from doing the same. Also areas with no fiber optic lines will not have enough cell phone towers.
NOCMan Probably should have stated that it will be difficult for many rural areas to generate the ROI necessary to justify any wireline infrastructure upgrade, not just fiber. Coax, twisted pair, fiber, tin cans and string....it doesn't matter. More often than not, I believe wireless technology is easier, faster, and lower cost to deploy.