reply to elray
Re: Guaranteed Failure The cable companies aren't going to do any heavy lifting of the sort. They want to keep the status quo, not change it. IMHO, TV Everywhere is about four things:
1. Keep customers from switching to satellite by offering them a way to watch their cable away from home.
2. Keep people from trying mobile video services from the cell companies and FloTV.
3. Kill off the Slingbox and other similar products, since these devices can allow people to circumvent things like sports blackouts.
4. Keep people from sampling non-cable-provided video online. When people are bored, they often go exploring, and they might run across something interesting that isn't on cable. Better to keep them glued to the channels they know.
This is all about stifling competition, not changing the landscape in any meaningful way.