If there's such an insatiable thirst for faster speeds, why is the 15 mbit tier the most popular Fios tier when you can get 35 or even 50 mbit speeds? Why are a paltry 5.8 million households subscribing to fiber when its available to 18 million? A lot of times its still about price. Now I'll agree with you, that once you've experienced wideband, its near impossible to go back, but not everyone is like DSL reports readers either...