I think saying users are "desperate" for "ANY choice" is a bit of the dramatics being played. While I believe there ARE 'some' users wanting more choices, I think it's pretty safe that that same group of people ultimately are the ones that will find something even MORE to bitch about and want, yet, another choice. There will never be a "perfect" ISP.
The 1,077 responses Google received from municipalities from the US only constitutes 'some' users wanting more choices... -- My Blog 2.0