| reply to CJSettles
Re: BS like all reports said by CJSettles :
If you read our report, we make it very clear that we took market share data for each state and did the analysis. When we look at market share data by county or down further to city levels, the picture often changes noticeably. Both Adam (ID Insight president) and I (Craig Settles) agree that a company with 10% or 15% market share in the state can have zero presence in many of the counties.
The report is a high-level look at states that presents one benchmark (of which there may be many) so we can then have a discussion about competition within a context people understand. We don't say that even the states that rank high on the list have "the best" competitive situation. We say they have the most even distribution of market share (one definition of a competitive environment) compared to other states.
I read the report. You are providing macro level competitive analysis at the state level and maybe soon at the county level. But most people don't consider that competition. Competition is only meaningful at the individual level. That is, how many choices do I HAVE at my residence? 1 is no competition; 2 is minimal competition; 3 or more starts to be real competition.
So a more meaningful stat would be what percentage of the households in a state &/or county have 3(or preferably more) options at their location.
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