 LinklistPremium
join:2002-03-03
Longport, NJ
kudos:5 | reply to grydlok
Re: social Networks said by grydlok:They love for you to use the mobile version of their sites so they can track where you are throughout the day. They can target ads based on daily activities. And Google is leading the charge here. With the approval of their buyout of AdMob, and their hooks in to Android phones, and their software suite running on almost every smartphone in the US, and their collection of WiFi hotspot locations, and with GPS, they can often know within several yds of where you are. And they will feed ads to AdMob based on your location. Near a McDonalds and a Burger King in the mall, Google can try and send you thru a pop up ad(offering a discount) to the burger joint paying the most money to Google in ads.
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LinklistPremium
join:2002-03-03
Longport, NJ
kudos:5 | said by Linklist:And Google is leading the charge here. And here comes a news item this afternoon that talks about Google melding AdMob in to their mobile future:
»news.yahoo.com/s/nf/20100528/tc_nf/73629
"It's clear that mobile advertising is becoming a much larger part of our clients' and partners' strategies and, with this acquisition, it's now a central part of our own business," said Susan Wojcicki, Google's vice president of product management.
At the heart of a Google-AdMob combo will be search. Wojcicki said Google's mobile search volumes have grown more than fivefold in the past two years.
Wojcicki also pointed to Google efforts like "click-to-call" search ads that let advertisers include a local business or national phone number in their ad text that consumers can click to reach the business directly via phone. Finally, Wojcicki promised many more advances to come to facilitate mobile search advertising.
Beyond search, Google is betting on mobile display and text ads on mobile web sites. Wojcicki called AdMob a pioneer in that space, as one of the first companies to serve ads inside mobile applications on the Android and iPhone platforms. And that is also why Google is pushing on collecting info on WHERE you are at all times.
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