|reply to FFH |
Re: social Networks
said by FFH:And here comes a news item this afternoon that talks about Google melding AdMob in to their mobile future:
And Google is leading the charge here.
"It's clear that mobile advertising is becoming a much larger part of our clients' and partners' strategies and, with this acquisition, it's now a central part of our own business," said Susan Wojcicki, Google's vice president of product management.And that is also why Google is pushing on collecting info on WHERE you are at all times.
At the heart of a Google-AdMob combo will be search. Wojcicki said Google's mobile search volumes have grown more than fivefold in the past two years.
Wojcicki also pointed to Google efforts like "click-to-call" search ads that let advertisers include a local business or national phone number in their ad text that consumers can click to reach the business directly via phone. Finally, Wojcicki promised many more advances to come to facilitate mobile search advertising.
Beyond search, Google is betting on mobile display and text ads on mobile web sites. Wojcicki called AdMob a pioneer in that space, as one of the first companies to serve ads inside mobile applications on the Android and iPhone platforms.
Are you happy with your rep in Washington, DC?