said by devnuller:The company expects to invest $18 billion in net capital from 2004 through 2010 in deploying the fiber network and attracting up to 7 million FiOS Internet customers and up to 4 million FiOS TV customers by the end of 2010. This was predicted to be 20-25% penetration
Their current penetration where FiOS is available is about 29% and they are losing a much higher number of landlines in other areas. The completion date in some of the largest cities where Verizon has already committed to FiOS and committed capital is more like 2014 than 2010. Time is money a significant amount of advertising is wasted on those who can't get FiOS service even if they want it.