| Not free, not anywhere Don't forget, this isn't free, or some Hulu competitor, the idea is to offer some online video to subscribers in addition to regular cable to make paying loads of cash for cable service more appealing. The problem? TV Anywhere isn't "anywhere," it's only in your desktop browser, only when you're logged in, and it's nothing you can't already see on Hulu. In fact, it's probably far less. I saw a preview of a TV Anywhere look-alike through AT&T's portal. All AT&T had was searchable list of episodes and shows you could watch... on Hulu. Clicking any link simply brought up some AT&T page with a embedded Hulu video.
TV Anywhere is funny to me, because, on one hand you have the cable execs saying that they're not losing any sleep over online video. Yet, they're investing millions into online video hoping that it appeals to their subscribers enough to keep them. Why would you create TV Anywhere if your customers weren't looking for online video as a replacement for cable? Derr!
Next step? Bandwidth caps where TV Anywhere is exempt. |
