Wasn't it just a couple of years ago that ISPs were bitching about content providers getting a "free ride" on their pipes and that those content providers should pay the ISPs? Now those same ISPs are PAYING those same content providers for access to "free loading" content.
Time for ISPs to start denying DNS resolution to domains that do this sort of thing... IF it's fair for the content providers, (denying via ISP) its fair for the ISP...
