Look this instance is a 1 time comment from a typical ignorant ceo who has no clue what his company is doing. Hardly surprising.
Bell Canada on the otherhand trademarked FIBE in the direct intention of making people think it's fibre. Perhaps even a slight attempt at making people who speak about fibre to look a little foolish?
FIBRE ROCKS!
Why do you add an R to Bell Canada's Fibe? -- -- if (value == 0) return value; else return 0;