Yes but the problem in the race to the bottom price for large circuits that carry content from content providers, the telco's find that they can not really squeeze more money out each quarter on a unlimited plan. Which in turn means investors will punish the company for not making more money year over year.
Currently if Google buys a Ten Gigabit circuit, the pay monthly fees for the circuit and they also have to pay for what goes across it.
Now they want to apply the same model to consumers, make them pay a fee to have the service, and another fee to just use it.
