...dumb decisions (decade-long evolutionary affair)
Just seems to be the norm these days. Netflix seems to be one of the few out there that actually "gets it"... Maybe Hulu should open itself up to multiple services, peel back some of the free content, and offer more content to their premium "plus" service. This way, people get a little Hulu if they want the free stuff (no matter what device they use to connect) and actually have a reason to upgrade to premium.
But no... restrict how people connect, offer lots of free content, and charge for those like like to throw their money away (since there's not much more content for the premium price)... Nice going, Hulu...