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Video Guy

reply to ISurfTooMuch

Re: It's all about control


Right on the nose. In fact, as the programmers have begun to see how online distribution threatens the cash cow that is subscriber fees paid by traditional distributors (cable, telco, satellite), they are slowing down or back pedaling. Hulu will evolve in the way Comcast and its NBC content creator partners want it, not how consumers looking for online video content want it. Content is expensive to create. If it's not ads, it's fees (or both in most cases) and then DVD sales and online rentals way down the line.

And as stated elsewhere in the comments, the ISP sides of these content distributors will eventually collect the toll on the metered billing side to make up for lost video subscription revenue. C'est la vie.