how-to block ads
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| reply to kpfx
Re: TW vs. Sinclair Broadcasting As noted in other postings here, an over the air station's ad revenue depends on the number of eyeballs viewing its product. If that number drops because cable drops the stream and it cannot be picked up by antenna, then the station's losing revenue. If TW-San Antonio drops the FOX channel, and outlying areas can't get it via antenna, then the station will have to produce a better signal to retain the lost eyeballs, else they're going to lose revenue.
In all these retransmission agreement arguments, cable companies should play hardball and drop the station. A test case is needed to see how long before the stations cave in.
--
There is nothing more deceptive than an obvious fact.
Sherlock Holmes in
The Boscombe Valley Mystery
A. C. Doyle
Strand Magazine, October 1891 | |
| A cable company's revenue depends on the number of subscribers. If the number of subscribers drops because cable companies drop a channel and competitors have the channel, then the cable company is losing revenue.
If TW-San Antonio drops the FOX channel, and outlying areas can't get it via antenna, then the station will have to produce a better signal to retain the lost eyeballs, else they're going to lose revenue.
In all these retransmission agreement arguments, cable companies should play hardball and drop the station. A test case is needed to see how long before the stations cave in. | |
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