"Zediva, a streaming movie service youve likely never heard of, is a most clever and useful middle finger to Hollywood even if the site is careful to say its not about sticking it to the studios.
Zedivas offering is quite simple: new release movies that you cant get on Amazon, Netflix or iTunes that cost $2 for a digital rental that lasts for two full weeks. They havent struck any deals with studios and dont plan on doing so.
And the company says its perfectly legal for you to stream The Social Network or 127 Hours right now and are exiting their beta test phase Wednesday morning."
More here: »www.wired.com/epicenter/2011/03/zediva/