reply to Selenia
You have to remember what "hollywood" is ... As an insider once explained to me, it consists of 2 parts. One part create some content. The other part is an army of lawyers and take-no-prisoners business types, whose jobs are to extract every piece of value (i.e., revenue) that they possibility can from that content. What you're seeing here is that second part in action; "maybe we can get paid an incremental fee because the viewer is holding the screen in their hand, rather than looking at one hanging on a wall".