[News] L.L. Bean, MBTA wrap up free ride deal 3/28 to 4/2/2011 The MBTAs budget for the coming year relies partly on an anticipated boost in advertising income to stave off a fare increase for riders. But a new ad campaign rolling out next week from L.L. Bean will do that one better, providing not just cash for the T, but free trips for thousands of passengers.
The apparel and outdoor gear maker is bringing back free shipping for all US and Canadian orders, starting today. To promote it, the company is wrapping 10 MBTA buses to resemble mail-order packages and offering free rides to everyone who gets on those buses next week, from Monday through Saturday. Catch the ride...
It's Eric the half a bee!