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openbox9
Premium
join:2004-01-26
Germany
kudos:2
reply to FFH

Re: Dumb-dumb-dumb-dumb-dumb!

Blockbuster already had several content deals, which I'm guessing is what Dish, and the other bidders, wanted. I seriously doubt that Dish, or any of the other bidders, care about the Blockbuster brand. Just my guess. I don't have a dog in the fight either way.

rahvin112

join:2002-05-24
Sandy, UT

1 recommendation

But that Brand is the primary asset they purchased. The problem is that Brand is about as tarnished as they come. I don't know very many people that weren't burned by Blockbuster late fees and hate the company as a result. In fact a know a lot of people that even though blockbuster had better mail order DVD deals refused to deal with them for that very reason.

If Dish spent that money for the content deals I hope they are smart enough to drop the brand because it's a toxic name IMO.

openbox9
Premium
join:2004-01-26
Germany
kudos:2
Dish already has a brand, no reason to confuse what people already know. I doubt we'll see or hear Blockbuster again except in the history archives.