said by HappyAnarchy :
Well, I work so I won't generally being viewing movies with my 3 kids and wife before noon. That puts it up to $10 per person, total of $50 not including snacks.
In that perspective I could see it. So basically, family & friend viewing for those with big screens that want to avoid the theatres.
I work too, but not typically on Saturday and Sunday which is when we will see a movie at the theater. Besides they don't have $6 shows on weekdays.