If someone is willing to pay $30, let companies charge $30.
BTW, People waste too much of their lives sitting in movie theaters; it's like a tradition now - new movie comes out, everyone must see it immediately. For what purpose? To be able to discuss it Monday morning with co-workers? An industry is based on this. yikes!
"It's fair to say that the Bible contains equal amounts of fact, history, and pizza."
When is the movie industry going to realize that they are competing with every movie ever made, now available in better quality than ever before? People are less willing to pay large premiums to watch movies when they're new because generally there are much better movies already available for cheaper. The same crap movies will be no better or worse when they are released on disc for lower prices.