Even the 'scene' pirates, where stuff filters down to top sites > ftp dumps > usenet/private torrent trackers will pass at this price and time frame.
I realize it's in HD and 'encrypted', but there's known ways around that.
at 10 wks..it's nearly a sure bet that an R5 dvd rls (Russia) or Asian based video source will have been ripped and an Eng source of audio muxed in.
5-6 wks out... @ 25$ ...that would get some folks I know on board, in terms of the family value and having nice HT setups themselves--
At least they are attempting *something* ... I see it as a stab at NetFlix, second run theaters and slightly at piracy abound.