If you have a mobile phone and have a text messaging service, either as part of a plan, or as an add-on fee for so many msgs, or pay per msg, you are paying for both outgoing and incoming msgs.
Host generated SMS msgs have traditionally paid no fees to any mobile service provider. So ESPN or other companies sending alert msgs generally paid no fees. This broke the mobile providers usual ability to charge twice for the same text msg - once by the sender and once by the receiver. Obviously they don't like this and always maintained their right to reject text msgs coming from host computers. That, however, has had a good side effect, because it has cut way down on spam text msgs coming to your cellphone.
So, this may be a case where everyone should be careful about getting what you wish for. If some FCC rule or other regulatory action takes away the ability of cell service providers to block host generated messages without charging a fee or even declining to accept host based SMS altogether, then that may open the door for a flood of unsolicited host based spam msgs hitting our cellphones.--
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