but are they taking it seriously?
AT&T does not care if GLAAD leaders are taking it seriously or not. AT&T enjoyed what they have gotten from GLAAD regardless of that. AT&T only cares about money.
It was a joke on AT&T, was AT&T taking it seriously, a typical responce when something AT&T is doing and gets complaints, the PR firm responds towards the end that "they are taking this seriously"