Oh, I do believe it's beginning elsewhere as well... Too many average people are beginning to ask why they're spending upwards of almost $20 for crap music. A large part of the drop in sales isn't piracy as they're whining it is- it's because the economy just can't sustain the model they've shifted to (Whereas before it was akin to mass logging the money from the population, it's more akin to strip-mining now...).