dslreports logo
site
 
    All Forums Hot Topics Gallery
spc

spacer




how-to block ads


Search Topic:
uniqs
546
share rss forum feed

Qreptiles

join:2005-07-20
Grants Pass, OR

cord cutters

We keep hearing from these so-called analysts and cable companies that cord cutters are a small group and that they are no big deal. Yet within the last two weeks Turner Broadcasting has started to require a user name/password from a participating cable/sat company to watch programing from their websites.
Maybe it is just me but sounds like cord cutters are a much bigger group than they want everyone to believe.


cableties
Premium
join:2005-01-27
Cord cutters are real.

Think. If over 2.9Million home owners walked away from their homes (2009 figure...likely more up to 2011), that is ALOT of homes that had cable. Even spread out over the country, that is alot of viewers lost, and thus ad-revenue.
I know my brother had OTA (between two markets so..he has a ROTOR!) long ago, and only uses 5mbs cable modem (low-income discount). He is happy and gets to see Phillies, Mets and Yankees play. Looks great too.
Point here is, cord cutters are real and there are more than they want us to believe. Once word gets out you can't stop it.

So yes, Greed is the engine, and folks still paying it are the fuel. But if 16% are homeless (yet 9% unemployed...DC math!) in our country, the other 84% are marketable!
--
Splat

openbox9
Premium
join:2004-01-26
Germany
kudos:2
said by cableties:

Think. If over 2.9Million home owners walked away from their homes (2009 figure...likely more up to 2011), that is ALOT of homes that had cable. Even spread out over the country, that is alot of viewers lost, and thus ad-revenue.

Where did those people go? They didn't cease to exist and likely still watch TV.


jap
Premium
join:2003-08-10
038xx
said by openbox9:

Where did those people go? They didn't cease to exist and likely still watch TV.

Back to parents, moved into shared housing, returned to country of origin, reunited with ex (don't laugh. the rates are up) or simply didn't order TV service at new location. Which makes them a sortof cord cutter.

The ~60yo neighbor couple got foreclosed, bought an RV and headed south to live it. If they have TV (prolly not) it ain't a cord.

openbox9
Premium
join:2004-01-26
Germany
kudos:2
My point was that if 2.9M people were actually evicted from homes, that doesn't necessarily equate to 2.9M lost pay TV subs.


jap
Premium
join:2003-08-10
038xx
said by openbox9:

My point was that if 2.9M people were actually evicted from homes, that doesn't necessarily equate to 2.9M lost pay TV subs.

Well, yes. Obviously cancellations to loss is not 1:1.