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openbox9
Premium
join:2004-01-26
Germany
kudos:2
reply to cableties

Re: cord cutters

said by cableties:

Think. If over 2.9Million home owners walked away from their homes (2009 figure...likely more up to 2011), that is ALOT of homes that had cable. Even spread out over the country, that is alot of viewers lost, and thus ad-revenue.

Where did those people go? They didn't cease to exist and likely still watch TV.


jap
Premium
join:2003-08-10
038xx
said by openbox9:

Where did those people go? They didn't cease to exist and likely still watch TV.

Back to parents, moved into shared housing, returned to country of origin, reunited with ex (don't laugh. the rates are up) or simply didn't order TV service at new location. Which makes them a sortof cord cutter.

The ~60yo neighbor couple got foreclosed, bought an RV and headed south to live it. If they have TV (prolly not) it ain't a cord.

openbox9
Premium
join:2004-01-26
Germany
kudos:2
My point was that if 2.9M people were actually evicted from homes, that doesn't necessarily equate to 2.9M lost pay TV subs.


jap
Premium
join:2003-08-10
038xx
said by openbox9:

My point was that if 2.9M people were actually evicted from homes, that doesn't necessarily equate to 2.9M lost pay TV subs.

Well, yes. Obviously cancellations to loss is not 1:1.