Netflix Splits Off DVD Rentals, Calls It 'Qwikster' > ???

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They made the mistake of not announcing both things together. the price increase and splitting up the disc and streaming should have been announced together. It was no secret they wanted to have separate businesses. At the end of Q2 when they talked about the price increase they also talked about how Discs and streaming would be twe separate entities so they could finally breakout the costs and profits for each division. But they made no mention of having two separte websites. Which is what I do not like. It would be fine if they were going to still allow you to easily deal with both queues together like you can now. But that will not be the case.