Steve MehsGun Control Is Using A Steady HandPremium
|reply to neil0311 |
Re: chances of nfl ticket on comcast?
Here's word for word what I posted in the Time Warner Forum about Sunday Ticket on Cable.
It is my firm belief that the NFL does not want every MSO to offer Sunday Ticket, in fact they only want one, they want to keep it exclusive to one provider to make it appear to be more of a premium service then it is. The NFL likes their exclusive partners, Motorola, Reebok, Verizon Wireless, Electronic Arts, DirecTV and tons of other companies that pay big time bucks to be the official and exclusive blank of the NFL and get tons of ad time in the form of both commercials and product placement on games.
Sure, NFL Sunday Ticket is up for bid every few years, but DirecTV always comes out on top, just like the NFL wants it. And besides, since when does Time Warner bid on sports contracts directly, its always been done through their InDemand co-op. And at this stage in the game, it makes no sense to let other providers in on NFL ST. If cable companies got NFL Sunday Ticket, I guarantee theyd be in the hole. DirecTV doesnt make jack shit on NFL Sunday Ticket for residential subs, hence why theyre giving it away free this year. The big money comes from commercial establishments where you pay a minimum of over a thousand bucks per season and thats just for ST (and top out at $53,000/season), you need to add in the cost of the additional receivers and a base programming package. Which cant be cheap. To get the ESPNs a la carte its close to $60/month. Really how many commercial establishments will switch from DirecTV to another provider for NFL ST? Especially the big guys, I bet chain sports bar and grilles like Chilis and Applebees get a deal, and it makes it easier on them when it comes time to pay the bill. A Chilis in Phoenix, AZ and a Chilis in Cleveland, OH both get their TV service from DirecTV. With cable, a Chilis in Phoenix would have to get their TV service from Cox and a Chilis in Cleveland would have to get theirs from Time Warner.
Sure, a few local dive bars may switch to cable, and it will attract some residential subscribers, which dont bring in anything, but I cannot see how cable could successfully pull off NFL Sunday Ticket and not lose money. Heres how the bidding will go in 2015, DirecTV $800 million a season, InDemand $850 million a season, DirecTV 1.1 billion a season. Going once, going twice, sold, to DirecTV for 1.1 billion dollars a season.
Like I said DirecTV doesn't make jack off of residential subscribers and that's at $400/season or whatever it costs these days. Do you honestly expect any other provider to sell it for less when A) People are paying $400 for it, so the market accepts that price and B) Its already being sold at minimal gain or possibly a slight loss. Cable TV doesnt have the commercial penetration that satellite does. Im willing to bet Business Class cable TV services are primarily used in waiting rooms (doctors, car dealerships, etc) and for loudspeaker audio (Music Choice) and while some local sports bars have cable, most of your bigger establishments, especially the national chains have satellite.
First Osama Bin Laden and now Steve Jobs, 2011 is turning out to be a great year afterall.
Not to be nitpicky Steve, but Cox does control the cable systems for a lot of the western suburbs of Cleveland, including Lakewood and Parma primarily.
But I see your point, and I largely agree with it. The NFL has no problem with the current arrangement, but it sucks if you want Sunday Ticket (as I would if I moved out of MD), being forced into a DTV product you don't want (I prefer cable).
I would like to see the NFL have a streaming product like MLB.tv which could be purchased without having to prove you're not able to get DTV.