quote:Starting with Adblock Plus 2.0 you can allow some of the advertising that is considered not annoying. By doing this you support websites that rely on advertising but choose to do it in a non-intrusive way. And you give these websites an advantage over their competition which encourages other websites to use non-intrusive advertising as well. In the long term the web will become a better place for everybody, not only Adblock Plus users. Without this feature we run the danger that increasing Adblock Plus usage will make small websites unsustainable.
But I hate all ads! No problem, you can disable this feature at any time. Click the Adblock Plus icon and choose "Filter Preferences" from the menu. Uncheck "Allow non-intrusive advertising" and you are done.
Are you stupid? Nobody wants this! The results of our user survey say something different. Only 25% of the Adblock Plus users seem to be strictly against any advertising.
I now like the new 2.0 development builds. At first I didn't like the fact that you can no longer update all subscriptions with one click. Now, however, I find that not be a big deal and I definitely like the new layout, i.e. You can see quickly which subscriptions you have installed without having to scroll through all of them.